At marketing, we help potential buyers through the whole buyer journey, from awareness to consideration to decision- Until they are at the door curious to talk to our sales team. The marketing department is responsible for:
Helping our audience understand and put a name on the pain they might be experiencing, we create and distribute content that will help our audience identify common symptoms. We chose the channels and the content format we see is best suited for our specific segment. We help them identify their problem and show different ways of solving them.
Product marketing provides more in-depth knowledge about the actual product, the pro and cons of us, and our software compared to competitors.